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What Food Network Star Taught Me About How to Pitch

Posted by on May 23, 2016 in Pitching | 0 comments

I am Jessica Rhodes. I'm here to help you rock the podcast from both sides of the mic. A couple years ago, I got really into the show "Food Network Star", and one thing I learned on that show about describing your food is very applicable to podcasting and pitching guests and asking guests to be on your show and talking about your show. The big tip that I learned on that show is that you shouldn't use subjective language or subjective words when describing your show, when describing your client. If you're booking a client on a podcast, things like, "They're so entertaining. They're so fun. They're so smart. They're such a great guest." Obviously you think they're a great guest. Obviously you think your show is amazing, but to someone that you're trying to sell and someone that you're trying to convince, you don't want to use words that are your opinion, because obviously you think that you're great and your client is great, et cetera. Use words that are objective, that are descriptive, and factual, no matter what your opinion is. I hope that helps when you're booking your clients for interviews, when you're booking yourself for interviews. That's something that we talk a lot about at Interview Connections when we're booking our clients is really just stating facts that are convincing and not just subjective. If you want to learn how we can get you booked for interviews, go to InterviewConnections.com. I am Jessica Rhodes. I am the founder of InterviewConnections.com. I'm here to help you rock the podcast from both sides of the mic. http://www.interviewconnections.com/

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What I Think About People Who Hate Getting Pitched By Interview Connections

Posted by on May 9, 2016 in Business | 1 comment

I'm Jessica Rhodes. I'm here to help you rock the podcast from both sides of the mic. Today's episode is going to be a very simple lesson, that you should be ignoring certain comments, Facebook posts, and tweets and things like that. When you have a business or a product or a service or a podcast and you're speaking to a very targeted audience and you have a very clear message, there are going to be people who don't agree with you and there are going to be people that don't need what you offer. I offer guest booking at Interview Connections. That's a very needed service which is why a lot of people are doing it and why a lot of people have interview shows, but there are also podcasters who don't want to be pitched. There are people that don't want to be requested for interviews. What I have seen, and I've had to develop a thick skin, is there are people that really don't like being pitched... and it bothers them. If you have a good product or service it's going to be very needed to some people and it's going to be very not-needed by other people. You want to wildly attract your target audience and repel the people that you are not meant to work with. Just remember, if there are people that don't like what you're doing, that's okay as long as there are people that do like what you're doing. If nobody likes what you're doing, then you maybe want to reconsider it, but if you do have a good audience and you do have people that love what you're doing, keep it up and ignore the people that aren't your target market. I am Jessica Rhodes, I'm here to help you rock the podcast from both sides of the mic. We will see you next Tuesday on another episode of Interview Connections TV. http://www.jessicarhodes.biz/

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The First Rule of Monetizing a Podcast

Posted by on May 2, 2016 in Podcast Tips | 0 comments

Full Transcript: I am Jessica Rhodes. I'm here to help you rock the podcast from both sides of the mic. In today's episode, we're going to talk about how the first rule of monetizing your podcast is to not be annoying. When most podcasters learn about monetizing their show, the first thing that they learn is that you want to get a lot of downloads, because sponsors want to sponsor a show that has a big audience. Then they hear that they get a lot of downloads by having a lot of subscribers, ratings, and reviews on iTunes because that gets them higher up in their rankings, and so where do they turn to get those subscriptions, rating, and reviews, they turn to their listeners, and on their show and every single episodes, sometimes multiple times, they are asking their audience to subscribe, rate, and review their podcast because they desperately want to be higher up in the iTunes rankings because it helps everyone so much to get their content, but really they're just trying to get a lot of downloads so they can get a sponsor and get more listeners. Folks, the first rule of monetizing your podcast and actually having a good show is, don't annoy your listeners. I can only speak for myself as a listener, but I love podcasts. I love podcasting, and I love listening to podcasts. When I subscribe to a show, I'm listening to it every single week. When I have my earbuds in and when I'm listening to it in my car stereo, there are two or three people there, myself, the host, and their guest. That's it. When every single week that host is saying, "Please rate and review my podcast. Please subscribe." I'm sitting there going, "I did, a year ago, and that's why I'm still listening to you." I understand that there's a lot of other people listening and that the host wants to really encourage all the new listeners to subscribe rate and review, but you know what gets people to subscribe, rate, and review? A really good show. When I hear a really good show and when I really enjoy the content and it's funny and it's entertaining and it's informative, I subscribe because I don't want to miss out. I don't subscribe because the host told me to. If you want to get more downloads, focus…

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Produce a More Compelling Podcast

Posted by on Apr 26, 2016 in Podcast Tips | 0 comments

Full transcript: I'm Jessica Rhodes. I'm here to help you rock the podcast from both sides of the mic. Recently I've been seeing a lot of blog posts and articles from marketers and top podcasters talking about how they have seventy-thousand downloads, or how they got to the top of iTunes, and when I go to those sites I see that there's this list of how they marketed their show. What frustrates me is there's not enough podcasters saying, "Hey, how I grew a big audience and how I got a lot of attention on my podcast is that I created a really highly produced podcast with compelling content." I want to thank Dave Jackson for inspiring this because he is somebody that's out there talking about, and really I've gotten that from it. Compelling content a phrase that I heard him say a couple of weeks ago, and so I wanted to do an episode today talking about how to actually create a more compelling podcast. There is no shortage of marketing advice out there, but what I don't think enough entrepreneur podcasters are thinking about is how to produce a show that's actually compelling and really highly produced and great to listen to. The first thing you can do is get some custom music made for your show. There's tons of stock music sites; some are really high quality and sound fantastic. What will make you stand out is if you use music that is custom, that is written and produced by a musician you know. The podcast that I use for this video show, for my podcast, is written and produced, recorded, by my brother who's been a musician his whole life. That's music that no one else is using on their podcast. It's custom, and it's more compelling than the stock crap that you're going to find online. The second thing you can do is put audio clips into your show; edit in clips that bring more depth to the interview. David Ralph at Join Up Dots does this very well. He'll reference a clip of something Jim Carrey said, and then in the post-production he'll edit that in; so in the interview when he says, "Jim Carrey said this," then he edits that in and so the listener is taken away to this other place where they're hearing this interview, or the speech., so it's…

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One Lesson Podcasters Can Learn from Traditional Media

Posted by on Apr 19, 2016 in Podcast Tips | 0 comments

Full transcript: Hey everyone. Thanks for joining me for today's episode of Interview Connections TV. I am Jessica Rhodes, your host, here to help you rock the podcast from both sides of the mic. In traditional media, traditional publicity, it's very common that the host or the producer of a show provide the guest with a lot of information from the questions, exactly when they should be calling in. There's a lot of prep work that goes in to having an interview. Similarly, a guest usually is going to have a whole media kit. They're going to have an agent working out all the details. There's going to be a lot of prep work leading up to this interview. Most of the time, podcasters who are typically not people that are trained in traditional media or traditional broadcasting, they are not going to all of these lengths to do all of this prep work. I think that's okay. I think it's all right that we're not doing a ton of extra prep work, in that the conversations are raw. There are 2 people connecting and not necessarily mastering this big production. However, what we can learn from traditional media and more well-trained broadcasters, is that there does need to be prep work and there does need to be ample communication between the host and the guests. One of the complaints that I have gotten for people that are interviewed in podcasts, is that they say, "The podcaster they scheduled me but I haven't heard from them. I don't know if the interview's 30 minutes, if it's an hour. Are they going to pre-script questions? Is it going to be conversational?" I'm not saying you should pre-script a ton of questions and do a ton of prep work, but as a host you need to make sure that your guest knows what to expect. Make sure that there is communication with your guest leading up to the interview. That's one thing we can learn from traditional media, is that when you are booked on a television station or a radio or some type of traditional media outlet, there is going to be an agent that is making sure you know what you're doing and when things are due and how the interview is going to go down. Podcasters, guest experts, make sure you take that lesson from traditional media and professional…

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How to Make a Great First Impression with Podcasters

Posted by on Apr 13, 2016 in Expert Interview, Podcast Tips | 0 comments

Full Transcript: In this episode we're going to talk about how to start a podcast right. Stay tuned. Hey, everyone. Thank you for joining me for today's episode of Interview Connections TV. I am your host, Jessica Rhodes. I'm here to help you rock the podcast from both sides of the mic. In today's episode we're going to talk about how to start a podcast interview right, and guess what? This happens way before the recording even takes place. It happens before you even schedule the recording because you know what? A great podcast interview, starting a great relationship with the podcast host happens before you even get on that Skype call with them. You ready for my number one tip? When you get booked for that interview, whether your assistant or your booking agent at Interview Connections reached out and connected you for the interview, or if you pitched yourself, or if the podcaster invited you onto the show, that first time that you are connected with that podcast host over email or a guest, honestly, it works both ways, reach out and reply to that email promptly. Don't let one, two, three days go by before you acknowledge that invitation to be on the show or acknowledge that the guest has said yes to be on your show. Be prompt in your response. If you're saying, "I'm super busy, Jessica. I don't have time to respond to emails within 48 hours," then guess what my advice is? Get an assistant who can be on top of your email because when you don't email somebody back who has invited you to be on their show then it's rude. Respond right away. That's going to start the relationship off right. Even if you don't have time to actually go through your calendar and schedule the interview, just respond to that email right away. Thank them for inviting you on their show, and let them know that you are very busy and that you will schedule this by the end of the week or by the end of the day, what have you. If you want to check out my podcast go to RhodestoSuccessPodcast.com, and to learn how we can get you booked as a guest go to InterviewConnections.com. I am Jessica Rhodes. I'm here to help you rock the podcast from both sides of the mic. We will see you…

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Presenting Yourself as a Successful Guest Expert

Posted by on Apr 4, 2016 in Expert Interview | 0 comments

In this episode, we're going to talk about presenting yourself as a successful guest expert. Stay tuned. Hey everyone, thanks for joining me for today's episode of Interview Connections TV. Today we're going to be talking about how to present yourself as a successful guest expert, somebody who's really great at rocking the podcast from both sides of the mic. Number 1 tip is to have a one sheet. Having a one sheet is super important and a really great way to present yourself as somebody who gets interviewed a lot. I've already done a video about what exactly a one sheet is. Go to Interviewconnections.tv/onesheet to check out that video. Second, have some good equipment. Being a great guest expert is not just about showing up and giving great content. You want to actually be contributing good sound quality to that persons podcast. Get a microphone, the ATR-2100, this is what I use. It's only $50 on Amazon. You can get a phone cover to help the sound even more. Get a great mic, use some ear buds and use a great one sheet. That is going to present you as an amazing guest expert and start your relationships off with great podcasts so right. Check out my podcast, go to Rhodestosuccesspodcast.com and to learn how we can work together, visit Interviewconnections.com. I am Jessica Rhodes, I'm here to help you rock the podcast from both sides of the mike. We'll see you next Tuesday.

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How To NOT Be BORING on a Podcast

Posted by on Mar 28, 2016 in Podcast Tips | 0 comments

Full Transcript: In today's episode we're going to talk about how to stop being boring. Stay tuned. Hey everyone. Thanks for joining me for today's episode of Interview Connections TV. I'm Jessica Rhodes. I'm here to help you rock the podcast from both sides of the mic. In today's episode I'm going to teach you how to stop being boring. When you get interviewed a lot on podcasts or when you do your own show (I'm over 80 episodes at this point just on Rhodes To Success and I've been interviewed a ton) sometimes you kind of get into a rhythm and you say the same stories and you give the same tips. Well, it's very important to be spontaneous and spice things up a little bit so listeners don't feel like you're just going through the motion. Here are a couple of tips on how to do that. Number one if you're a podcast host throw your whole show flow out the window, get rid of your scripted questions and stop keeping your show to this exact structure and this exact formula. It makes the show very boring when listeners feel like you're just following a Q&A script. If you're a guest and you feel like you're just going through the motions and you're getting really bored, then go on shows where you're talking about something completely outside your normal realm of expertise, have some fun with podcasting and don't just make it feel like a marketing tool. I was on a show called All About Breastfeeding. Literally nothing to do with podcasting, nothing to do with my business, but it made me really enjoy podcasting because I just like talking with people on the mic and sharing my story. So that helps spice things up. I was also on The Walking Dead Cast, the podcast about The Walking Dead. That was a very new experience for me. I've been on a lot of podcasts but that was my first fan podcast. I was a little nervous, and even though I'm used to talking on mic it was different for me to be analyzing a television show. So go on a podcast where you're talking about something completely separate from your normal business or normal expertise. It'll help kind of rekindle your love for podcasting. Thanks so much for joining us. I am Jessica Rhodes here to help you…

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You Are Not Entitled To Anything!

Posted by on Mar 21, 2016 in Expert Interview, Podcast Tips | 0 comments

Full Transcript: In today's episode, we're going to talk about the most unattractive quality you can have as a guest. Stay tuned. Hey, everyone. Thanks for joining me for today's episode of Interview Connections TV. I am your host, Jessica Rhodes, and I'm here to help you rock the podcast from both sides of the mic. Millennials and kids are often called entitled. People always think that Millennials and teenagers are so entitled to think they deserve everything. Guess what? A lot of entrepreneurs and podcast guests have the same trait. Here is how you can avoid it. Embrace a feeling of generosity towards everyone that you engage with, whether it's a podcast host or a guest on your show, be generous and be a giver. Know that you are not entitled to anything in this world, whether you're super successful and you've been on the biggest podcast on iTunes, that doesn't mean that you're entitled to be on every big podcast on iTunes. If you've had the biggest celebrity guest on your show, that doesn't mean that you're entitled to have every big guest expert on your show. Continue to be a giver. Continue to stay humble and modest with your show and with your marketing. You will be attracting people who want to be connected with you. Guess what? Entitlement is the least attractive quality out there. I am Jessica Rhodes. I am here to help you rock the podcast from both sides of the mic. We'll see you next Tuesday.

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